AEM 6 Campaign and Segments Interview Questions

AEM 6 Campaign and Segments Interview Questions

What is campaign?

Collection of individual Experiences

What is brand?

Brand is collection of campaigns.

What is experiences?

Focused content form various experiences those define personalized pages or touchpoints to the users. following are the types of experiences.

• Teasers : Teasers are used to steer the specific visitor focus to their interest pages. Teasers are used for collecting user information like short registration forms. They are active only for short time or until the other teaser takes place.
• News letters : Are used for encouraging the users to visit your website using the data generated in leads.
• Test & Targets : provides one intuitive interface to design and execute tests and target the right audience using contents all using a single application.

What is touchpoint?

Connection point between the audience and the campaign.

What is leads?

Leads are the details of the users/audiences along with their communication means those are collected through the forms via campaigns.

What is lists?

Lists are the groups of leads/audiences divided according to the specific characteristics.

What is segment?

Segments are the definitions of the targeted audiences for a campaign based on the details relating a customer/user and their interests or activities through site those are collected on the basis of their profiles/inputs.

What is strategies?

A strategy is the criteria that is used for identifying a teaser to be resolved on a page. There are three strategies.

• Random
• First 
• Click stream score : This is based on tags. 

What is landing page?

End point for the marketing outreach. They define the task that should be fulfilled by the visitor to consider the success of landing page.

What are the components of landing page?

• Textbox
• Title
• Click to Action components - click through link and graphical link

What are the components of CTA lead form?

• About
• Address
• Date of birth
• Email id
• First name
• Last name
• Gender

What are the steps for creating a lead form?

• create importer page
• prepare the html for importing
• import the design package

What are target offers?

Segmentation terminology and their meanings.

• Visitor
• User
• Trait
• Segment
• Behavioral traits
• Demographic traits
• Derived traits
• Subsegment
• Campaign
• Teaser page
• Teaser paragraph