Adobe Audience Manager. A data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel. Understand your audiences - get a complete view of your audience by combining all of your data sources in one place.
It is a data management platform (DMP)
Three functions of Audience manager are :
- Data in : AAM collects data from different channels using Analytics, CRM, device data etc)
- Audience creation and identity management
- Data out : Activates audience segments for demand side platforms (dsps), campaign management systems and marketing platforms
Features :
Data collection and centralization
Segmentation and management of data
Targeting and optimization
Supported integration methods in AEM :
- Real time
- Batch (server to server)
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